Unless you’re a small business owner who is not interested in growing your brand, you need to have a website.
Having a small business website isn’t just about selling your goods and services — it’s also about providing something of value to potential customers.
Here are ten reasons every business needs a website:
- Your consumers expect to see a website.
60% of people expect businesses to provide online information about their business online.
Potential customers may look to one of your competitors if they don’t see a website for your business.
- It provides social proof.
Almost everyone looks at the reviews of a business before deciding to inquire further.
You could depend on the search engines ( Google, Yelp, Bing, Yahoo) but it is more beneficial to have these reviews on your site. This way, they are right there with the information about your business and could really help you get the sale if the reviews are awesome.
- You have control.
You are in control of what is on your site. You can link to your social media pages( Facebook, LinkedIn, Instagram, etc). You can even have a blog on your site that gives advice on certain topics.
- More bang for your buck.
When you use a web designer to design your site,not only do you position your company to reach thousands more potential customers for less than you would spend mailing ten brochures by traditional mail but, you also get that piece of mind that your site is going to be awesome and you can focus on the rest of your business.
- You don’t need any type of design skills.
If you know what you want, or what you need to happen, the web designer can make sure they build the site to help accomplish this
- Your competitors, more than likely, have a company website.
Most people when they are searching for something, rely on the internet. If you aren’t on there, your competitors are. They will get the sale and you will be skipped over because of the lack of information.
- Never close your business.
If you have a physical store, you close that store at a certain time of the day and then have to re-open in the morning. With a website, you are ALWAYS OPEN! Potential customers can still access what you sell or offer. Even when you are at home spending time with your family or even sleeping.
- You’ll show up in the online search results.
The majority of people do online research before purchasing a product or service. They go online and type in what they are looking for. Then, pages start popping up. Having a website could help you get into those search results.
- Create a training and info center for the employees in your business (if you have any).
Not only can you be helping customers but, a website can also have things on it that wont be seen by the public unless they have the link to it. These could be videos for training new employees or documents for your business.
Create an orphan page (one that is not visible anywhere on the site so it can’t be found unless someone is given the direct link) with self-service videos, instructional materials, or even internal forms to help your team learn everything they need to know on their own schedules.
- Show off your products or services.
Great images and well thought out copy (wording) can give hesitant customers no reason to go to a competitor. You can even put a tutorial or a document on how to use a product on your site.
Everything will be all in one place.